LEGO introduces the Smart Brick: a new way to play without losing the essence

LEGO has recently unveiled one of its most talked-about innovations in years: the so-called Smart Brick, a new type of LEGO brick designed to add interaction to play without relying on screens or apps.

At first glance, it looks like a classic LEGO brick. However, inside, it includes built-in technology that allows it to respond to play through sounds, movement and simple contextual reactions, enhancing the building experience while keeping imagination at the centre.

What exactly is the Smart Brick?

The Smart Brick is a LEGO brick with integrated electronics that can detect actions such as movement, placement of certain elements or proximity to specific pieces. In response, the brick itself can trigger sounds or subtle effects that bring the scene to life.

The key point is that it does not replace traditional LEGO play. Instead, it supports it. LEGO has emphasised that this concept is designed to encourage physical, creative play, without the need for mobile phones, tablets or external screens.

An evolution of play, not a radical change

Over the years, LEGO has explored different ways of blending technology with building. What makes this approach stand out is its simplicity:
there is no programming required and no app to download. Everything happens directly within the build, in a way that feels intuitive and natural.

The idea is clear:

• To make stories feel more alive

• To add immersion to imaginative play

• To keep construction as the core of the experience

Rather than directing how children should play, the Smart Brick simply reacts to what they create.

Which sets will include it?

For now, LEGO has confirmed that the Smart Brick will be introduced gradually, starting with selected themed sets where interaction adds meaning to the model and its story.

It is expected to appear first in themes focused on action, adventure or scene-based play. As with many LEGO innovations, its expansion into other themes will largely depend on how players respond to it.

What does this mean for LEGO fans?

For many fans, the Smart Brick feels like a careful balance:

• It respects the classic LEGO system

• It does not turn LEGO into a digital toy

• It introduces something new without forcing it

For others, it opens the door to richer storytelling and more dynamic play, especially for those who enjoy building worlds and scenes that feel alive.

We would love to hear your thoughts

At VIJAY, we closely follow major LEGO developments to understand what best fits our community.

Would you like to see this kind of interactive LEGO set available in our store in the future?
Let us know what you think.